Lendinero's blog on Growing Your Business
Younger generations may think they want an endless supply of colors, flavors and styles, but as Beaton points out, research shows that an overload of options psychologically paralyzes people or pushes them to make bad decisions.
Younger generations are also looking for authentically valuable products. Beaton says that young consumers tend to shun marketing plans that rely on gimmicky sales pitches or slipshod products, cheapening the brand in the process.
“Promote your signature products as simply and honestly as possible.
One of the best ways to capture the attention of younger consumers is to consistently offer creative and unique marketing plans that appeal to them. Younger generations aren’t interested in the same old sales pitches. Instead, they want brands that find new ways to engage them.
“The companies with the best brands show their commitment to their customers by doing things such as blogging a few times per week or creating a commercial series with a plot that builds off each installment and tells a story over time,” Beaton said.
“Millennials and Generation Z want authenticity in their brands, but too much transparency isn’t effective either,” Beaton said.
“If companies are too authentic, younger generations won’t see the brand as having something they don’t, and they’ll therefore have no incentive to buy,” she said.
Younger generations aren’t aspiring to be average looking, or lead mediocre lives. So why would brands offer them a product that feels ordinary or common?
Beaton believes that the most successful emerging technologies won’t just focus on making our lives easier. Instead, they will help us bring deeper meaning to our lives.
By: DeeP Patel
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