Lendinero's blog on Growing Your Business
This may sound strange but theoretically speaking there is some truth into this. Most business owners don’t realize how much money is put back into the US economy when people file their taxes. If you’re a smart business owner you will find a way to tap into those consumers. Keep in mind that we have a lot of entrepreneurs today and they don’t usually receive back refunds. You want to seek out W2 employees and employees who have children. Keep in mind that W2 employees and people who have children get the highest refunds. This is the market you want to go after. You can promote your products and services with companies that employ a lot of people. Provide an incentive plan to purchase your products or services to companies that work for a large employer. Large employers like Walmart or Target are not easy to breakthrough. However, there are employers that employ 100 to 500 people and you will have a greater chance in marketing your products and services to these employees. If you do this properly you can get Uncle Sam to help your business grow.
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