Lendinero's blog on Growing Your Business
The best way to create a loyal customer base is to educate them and help them solve their problems before they’re at the buying stage. You can do this by leveraging content marketing, curating great content on social media and having an email weekly newsletter.
Don’t have great writing skills or the time? You can hire great bloggers on Problogger Job board for fairly low cost. Keep the content focused on educating and helping customers rather than talking about yourself. When done right, you won’t need to talk about yourself as your customers will be doing that for you.
You can automate curate content on social media using tools like Quuu.co for as low as $9 a month, and if you want a little more customization you can hire a virtual assistant to do it. Either way by sharing helpful information you’re showcasing your company’s value prior to the customer’s purchasing decision.
Don’t just build an email list: keep in communication with your subscribers and nurture them with value-added content. You can do so simply by having a weekly email newsletter. Just as you are doing on social media, you want to continue to provide value once someone has visited your website, engaged with your brand and even purchased from you. And remember you don’t have to be the creator of information, you can be the provider of information, also known as content curation.
You can use low cost (yet powerful tools) like Optin Monster and Sumome to collect email addresses and services like Mailchimp and Revue to send out email newsletters.
Leveraging your customers for growth is hiding in plain sight and is too often overlooked. Your customers are going to be your lowest cost and more trusted channel to market and grow your businesses. There are a few simple, yet effective ways to do this:
Ask your customers for reviews via email. If you’re a local business point them to your Yelp or Google business page. If you’re a software company, drive them to comparison sites such as Capterra and Getapp.
Ask your customers for referrals or to spread the word. You don’t need to over complicate this with fancy software or a complicated strategy. Simply ask them via email to spread the word. If it works you can expand and create a referral program.
Delight your customers. Go out of your way to show your customers you care. Buffer does this with a thank-you email (instead of a receipt), WhenIwork.com does this by sending thank you cards to every new customer and swag. At my company, Narrow, we delight our customers by adding them to our social-media community (via a Facebook group), so they can learn the latest and great about social media from their fellow customers.
By: Sujan Patel
© 2015 Lendinero