The following sites are some of the most influential, as well as the most cost-effective (free!).
- Set up a Google My Business page: This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business.
- Create a listing on Yelp: As the biggest online review site, creating a Yelp listing is definitely worth the effort. It’s free, and gets you in front of the platform’s more than 140 million monthly visitors.
- Create a free Angie’s List page: Users pay a monthly fee to use the platform, but listing a business is 100% free.
- Get listed on Yahoo Local: Yahoo offers local businesses the opportunity to get a basic business listing in its directory for free.
- Join industry Facebook and LinkedIn groups: Become a valued member of two or three groups in your business’ industry, offering advice and support. This helps to establish you as an expert in your field.
- Create your own Facebook group: Create a free Facebook group for customers or prospects to get help or support with a problem related to your niche.
- Use images to offer discounts on Facebook or Twitter: Using images to offer discounts or coupon codes is a great, non-threatening way to promote your products without being too “salesy.”
- Promote a free, no obligation 15-minute consult to your followers: Reduce the risk your prospects feel by offering a risk-free consult.
- Monitor brand mentions: Use a social listening tool like Social Mention to monitor and contribute to conversations happening in your niche.
- Create and share an original infographic: A tool like Piktochart requires no design or coding skills, and costs start at only $29 per month — much cheaper than hiring a designer to do it for you.
- Contribute guest posts to a well-known industry site: To find blogs to contribute to, do a search for “your niche” + “guest post”.
- Hold free webinars on your site: If you’ve investigated webinar software, you already know how costly they can be. A great, low-cost alternative is using a WordPress webinar plugin like WebinarIgnition.
- Partner with a complementary business to co-sponsor a contest: Co-sponsoring the contest gives you access to each other’s audience, maximizing your efforts.
- Install a free social sharing plugin on your site: Using a free WordPress plugin like Share Buttons ensures all your blog content can be easily shared by your readers.
- Comment thoughtfully on blogs in your niche: It’s perfectly acceptable to leave your website URL in the appropriate field, just be sure to use your real name or business name.
- Create an award for businesses or products in your niche: Create a simple badge using a free program like Canva.
Other Channels To Get Yourself Out There
- Join relevant industry forums and respond to questions with helpful advice: Make meaningful contributions to conversions to capture the attention of other readers.
- Sign up with HARO (Help A Reporter Out) to get free PR for your business: Respond to relevant media queries and land free mentions and links in publications like Huffington Post, Forbes and other popular outlets.
- Email a well-known business or influencer in your field with an authentic testimonial: Businesses love receiving testimonials, and many times will post them on their website (along with a link).
- Invoice your business like a pro: Make sure that you’re billing your clients on time each month as well as keeping track of everything.
- Answer questions on a Q&A site like Quora: Search the site for relevant questions you can answer intelligently.
By: Steve Olenski