3 Improvements Strong Site Search Can make to an eCommerce Site

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By: Rand Internet Marketing
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The list of “best practices” for eCommerce sites is constantly changing and developing. One of the most important of the current standards is strong on-site search.

When a shopper visits an eCommerce site they often already know what they are looking for, and therefore head straight for the search bar. What happens next is critical.  Sites with robust site search functionality provide their visitors with relevant results, and experience dramatically increased revenue, conversion rates and average order value compared to the industry average.

But strong site search can also be the fuel behind many other site improvements. Nextopia is pleased to share with you three of the major areas where site search can help enhance your eCommerce site.

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By: Rand Internet Marketing
Twitter: @RandSEO

Facebook: @RandSEO

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