By: Entrepreneur
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1. Business marketing strategy.

Every business startup needs one form of marketing strategy or the other to inform the target market on the availability of a particular product or service. You will agree with me that most business startups do not have sufficient fund to hire employees.

Not only did I understand this fact; I acted by automating my business marketing strategy to a third party.

The more clients he pushed to my business, the more he smiled to the bank and the more I concentrated on other aspects of my business without much stress.

2. Employee recruitment.

When my solo business was growing and clients were desperately demanding more satisfactory services, there was need to employ workers. Effective recruitment is not always easy and it is time consuming.

I had to decide whether I would go for virtual assistants or outsource for real staff.  After much deliberation, I chose virtual assistants as they were affordable. To make the process easy, I automated it by subcontracting the recruitment process to a recruiting organization.

It was a good business decision on the long run as I got the right kind of staff without hassle, and the same time devoting my time to devising newer competitive advantages for my business.

3. Monitoring of my employees.

Employees are indispensable resources in any organization considering the fact that their activities in workplaces either make or mar businesses. This fact gave me a serious concern as one can only account for his/her employees’ job performance while with them, and the unthinkable can happen while you are away dealing with other business issues.

My desire to monitor my employees’ productivity on real time made me to utilize an employee monitoring software. It worked so well that when I outsourced our company software portal to our virtual programmers, I was able to work effectively with them and monitor their progress each step of the way. With that, I could set weekly and monthly goals and my virtual staff could access it and work with what’s there without me following them up at all times.

4. Business purchase orders.

The expansion of my business necessitated increase in the purchase of materials and the maintenance of inventory. During one of my thinking periods, I thought of changing the way materials and products were purchased in my organization. A friend of mine, who works as a marketing manager for SMART by GEP  — a procurement software solution for large global enterprises, suggested that I use something similar for my business. Those processes became automated ones. By selecting and ordering my business products and services, as well as paying electronically, we were able to save on manual, time-consuming paperwork and approvals.

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By: Richard Agu


Twitter: @Entrepreneur