Lendinero's blog on Growing Your Business
First, you could write reviews of products and services that you already use. For example, Snoring HQ produces reviews of a number of different products designed to help users stop snoring. People almost always look for third-party neutral reviews of products and services they’re considering buying, so this is a valuable opportunity to build both visibility and user trust.
This may be the most conventional item on this list, but you can use your own career, technical or professional expertise to educate other people on a specific subject. For example, Tim Wackel, a sales expert, has used his advisory blog to achieve massive popularity. When you have this type of site, your best bet is to choose a highly specific niche; most all-purpose general advice has already been dispensed, so you’ll need to find some topics that haven’t yet been explored.
Don’t underestimate the value of personal anecdotes — as long as you can keep up a consistent stream of them. For example, you might share examples of the things that happen at your workplace behind closed doors, or you might detail the experiences you have with your crazy neighbors (keeping their identities anonymous, of course). Or, you could just take a humorous slant on daily life — as long as your ideas are unique.
Finally, you could use your experience to give your users some kind of measurable, immediate value. For example, the Krazy Coupon Lady offers a number of coupons, deals, discounts and other monetary incentives for readers. You could easily start a site like this from your own personal endeavors in saving money; all you’ll be doing is sharing that knowledge and experience with other people.
Once you’ve identified a unique experience that you can share with others, your process for making money online is relatively simple. That doesn’t mean your task will be easy; in fact, it might take you months or years of hard work to build a reputation suitable enough to produce a steady stream of revenue.
By: Larry Alton
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