Lendinero's blog on Growing Your Business
Many mortgage professionals have mistaken the business financing industry to the mortgage industry. There are many differences in offering business financing than offering a mortgage. A mortgage is an emotional sale because people purchase a home. They see a tangible item behind the financing. In business financing the sale is not emotional. Business owners will only make a buying decision is the numbers make sense or if they are desperate and need to bail themselves out of a bad situation. In mortgages rates are at an all-time low and when real estate prices where booming it was popular. Alternative business funding does not offer low rates and the payments are usually daily or weekly. The process in obtaining clients is very different. In mortgages you deal with consumers and in business financing you deal with business owners who are aggressive, smart, and can be challenging. There are over 100 differences in offering mortgage loans and business financing.
© 2015 Lendinero