Inside Money Today

Lendinero's blog on Growing Your Business

Cold Calling is not a strategy

Cold Calling is not a strategy

If you are trying to gain new business clients and you just cold call businesses, good luck. Cold calling is not a strategy. There are too many factors you need to consider if you are just calling businesses randomly. First, not all businesses are in the same industry. You may be targeting the wrong industries and the wrong profile of clients. This can become very costly in the short-run. There are call centers that seem busy and generate a lot of applications, but they generate the wrong applications. If you have a lot of applications you need to have good logistics. What good is it if you generate 100 applications and you can only fund 10% (10 loan applications per month)? It’s not good. You will be better off obtaining 40 applications and funding 20 from the 40 applications per month.   Volume is an essential in this industry, but you need to be careful when you are managing volume and the deal flow type.

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