Hispanic businesses can operate 24 hours per day once they understand the power of the internet. If you own a storefront such as a clothing store, specialty goods, or a food store you can only be opened from 9:00 A.M. to 9:00 P.M. at the latest. Gas stations can operate 24 hours per day. There are only a few businesses that can operate around the clock. One way that Hispanic businesses can operate 24 hours per day is by selling on-line. Many Hispanic business owners continue to use traditional means of marketing such as newspaper advertising, flyers, and or radio. This can be very expensive. Internet marketing can be less expensive if you know what you are doing. In addition, internet marketing increases your online presence with time, your brand and credibility. If you want to take your business to the next level consider a mixed marketing strategy to sell from your store and to sell online. Once Hispanic business owners learn how to do this they can operate 24 hours per day.