Hispanic businesses are lagging U.S. businesses that do business online.  Hispanic businesses need to increase online presence.  Hispanic businesses need to understand that other companies doing business online are taking away potential customers.   Every day more and more businesses are looking for ways to increase online presence to sell more online.  These businesses outpace the amount of Hispanic businesses that are not going online to sell.  The cost of not doing business online means loss of revenues to Hispanic owned firms.  If you are a Hispanic business owner and you don’t have a web site you could potentially be losing customers and potential revenues.  Maybe, you don’t sell online or you are not ready to sell online.  However, a good website and good online presence will increase your credibility and also makes it easier for potential customers to find you.  Today, most people spend anywhere from 10% to 30% of their time searching for products and services online.