How to Use a Retention Strategy in eCommerce

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By: Rand Internet Marketing
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The Definition of Customer Retention

I will start with the Wikipedia definition of customer retention. According to them customer retention is: the activity an organization undertakes in order to reduce customer defections. This is very broad and very vague, let me elaborate.

Customer retention is anything a business does to keep more of its existing customers. You work hard to get each customer you acquire and you should work equally hard to make sure that customer shops with you again (is retained). A customer retention strategy is the process by which you will get your customers to buy from you more, and more often!

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By: Rand Internet Marketing
Twitter: @RandSEO

Facebook: @RandSEO

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