Business Finance Tips
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Many people think of social media platforms like Twitter, Facebook and Instagram as channels to communicate with friends and family. But social media has expanded to provide networking opportunities for all types of businesses.
Below are tips on how to use social media for business and how social media marketing can help support your business goals and raise awareness about your brand and products or services.
Whether you have a website or not, there are several benefits when you use social media for business to help establish an online presence including:
If your business already has a website, you can use your social media channels as marketing tools to amplify your company brand, message and content in order to drive visitors back to your main website.
Two primary ways to use a domain (or multiple domains) in support of a social media presence are:
1. As a branded Web address that points to your social presence.
2. As a branded email address to reinforce your social presence while giving your business added credibility.
The best way to get your customers’ attention and drive user interaction is to deliver frequent, high-quality and compelling content on your website and social presence, or with a blog post that targets your audience. Here are a few tips:
Paid advertising relies upon a variety of targeting mechanisms including keywords to put your ads into the paid advertising or “promoted ad” section on social networks where your customers and prospects spend time. Paid advertising can be an effective strategy and many social platforms have budget-friendly options.
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