A good example is the maintenance agreements some car manufacturers are now providing with the purchase of a new car. Not only does that type of offer help allay a major concern or frustration customers have — paying for a breakdown or time lost at the dealership — it also offers real value in terms of limiting out-of-pocket maintenance costs. Example: Hair salons may include a hair wash and products as part of an overall service. Restaurants may include a full meal special as oppose to selling just one product.
Put more simply, you can increase your price point initially since you’ve helped lower a perceived risk by offering something as basic as a guarantee.Also, there is funding to existing businesseswho need capital to add additional services or products.