NEW YORK, (WALL STREET PUBLICATION) MAY 2016
Hard times for those facilitating small business financing solutions are starting to cause a visible exodus from the space. In their wake, industry vendors have told deBanked of unexpected credit card charge disputes for leads long past purchased or for ISO software previously paid for. . . .
Gil Zapata of Lendinero wrote to deBanked in an email about what’s happening out there. “Lead generation is expensive,” he said. “Most people think that obtaining a new client is just cold calling. Wrong. There is a cultivation process.”